Make us Timeless, not Hipsters..
The Vivid logo and identity was tired and dated. They did not have beards, retro bicycles and were certainly not story-tellers… but what they do is create beautiful, practical, business led video that focuses on results. This meant out with hipster chic and in with a direct corporate identity.
I developed a logo based on aperture of a camera and backed that up with some well kerned, simple, clean, bold typography. By keeping the rainbow of colours I allowed the existing brand to shine through, but the new colour system was RGB based and this gave the new identity a truly vivid appeal.
The brand is backed up with a playful icon library this adds a visual voice to the brands new direct tongue.