MXM-VIVID_LOGOHEARDER-03

Vivid Photo Visual

A rebrand for a video production company based in manchester. Vivid wanted re-fresh their brand identity with a timeless feel.

Make us Timeless, not Hipsters..

The Vivid logo and identity was tired and dated. They did not have beards, retro bicycles and were certainly not story-tellers… but what they do is create beautiful, practical, business led video that focuses on results. This meant out with hipster chic and in with a direct corporate identity.

I developed a logo based on aperture of a camera and backed that up with some well kerned, simple, clean, bold typography. By keeping the rainbow of colours I allowed the existing brand to shine through, but the new colour system was RGB based and this gave the new identity a truly vivid appeal.

The brand is backed up with a playful icon library this adds a visual voice to the brands new direct tongue.

Disciplines

Identity
Design
Typeography
Illustratio
Icons

Before

After

Main Logo Lock-up

Main Logo Grid

Bespoke Icons

Moving Brand

Brand Application