Alpine Fire Engineers approached us as they where growing at an exponential rate. They had made their name through being on the cutting edge of designing complex fire safety systems for huge warehouses.
Our aim was to build upon the existing Alpine brand in order to reposition them as thought leaders in their field. We scrapped everything but the colours.
We built a brand language that screams design engineer with simple, bold, timeless typography alongside CAD-like lines and geometric patterns. All this combines to create a sophisticated brand identity that has driven growth and built an internal loyalty that has seen productivity go through the roof.