Born Survivor

Brand + Language +Digital

Lighten (Digital)

Standing out in a Crowd
An in-depth look at the growing landscape of muddy obstacle courses led us to overhaul the brand identity while paying homage to the original design.

Differentiation is key in a cluttered market space, not only in service offering but also in visual prescense. By cleaning up the design, simplifying the language and selecting a bold new brand colour, Born Survivor is now unmistakeable amongst its competitors.

Gently shifting the focus away from the military angle, enabled us to give the brand a less intimidating voice and make it appeal to a much wider audience. People that simply want prove to themselves they have what it takes to survivor.