Branding
Visual Identity
Website
Social Media
Coverage
The Guardian
Creative Boom
Prolific North
Website Link
The Flashback Archive is a digital project dedicated to capturing the stories and experiences of those who were part of the Blackburn Acid House scene in the late 80s and early 90s. It’s a celebration of the raw energy and sense of community that defined these underground raves, offering an immersive online experience that brings the past to life in a captivating, digital format.
What
In contrast to the stereotypical neon rainbows and smiley faces often associated with Acid House, the brand takes a more raw, unpretentious approach. The typography is bold and functional, deliberately under-designed to reflect the no-nonsense atmosphere of the raves themselves—gritty, honest, and unpolished, just like the people and experiences at the heart of the movement.
For an immersive, engaging experience, we capitalized on the hypnotic quality of subtitles—channeling the word-of-mouth nature of these early raves into a typographic route that’s timeless and visually striking. The result is a digital archive that doesn’t just look back at the past, but brings it to life in a way that’s true to the spirit of the raves.
With The Flashback Archive, users are transported back to the heart of Blackburn’s Acid House scene—an honest, raw, and unforgettable journey into a pivotal moment in music history.