Kuckoo
Visual Identity
Website
Social Media
Photography
After a decade of shaking up the cocktail scene, Kuckoo approached us for a refresh—one that would amplify their already well-established brand. Their vision was clear: rock ‘n’ roll cocktails with attitude. They didn’t need reinvention; they needed refinement. The new strategy? Confidence—not cocky, not arrogant, just bold, self-assured, and unmistakable.
What
We stripped back the noise and put the name front and centre, making it the undeniable star of the show. Taking cues from legendary music magazines like NME, Rolling Stone, and Mojo, we crafted a bold, masthead-style wordmark—loud, proud, and instantly recognizable across every execution.
A gridded system, punchy statements, and high-energy photography capture the precision, passion, and raw energyof the brand. The result? A flexible yet unmistakable identity that gives Kuckoo the confidence to own its space—loud, unapologetic, and always ready to rock.