Strategy + Naming + Brand + Digital + Positioning

Lighten (Digital)

Keeping your bills low should be easy.

Help You Save approached us with an idea. One born out of fustration through having to participate in the multitude of haggles that we have to do if we want to see our bills stay low.

I proposed a name change, one that would give the business an identity instead of a wet statment. The logo is a literal incarnation of the new name, striking a balance between STAY, holding firm and LOW, floating weightlessly giving a sense of freedom. With soft typography and a warm colour pallete, the brand is comforting and familiar. A confident voice, speaking as your best friend enables Staylow to build an authentic trust with customers and encourage them to enter into a long term relationship.
We positioned StayLow as a gamechanger for the online comparison market.