Talltales
Disciplines
Naming + Strategy + Brand + Print + Digital
Partners
Lighten (Digital)
Tall tales for small kids...
The owner of Book4us and the Early Starts nursery chain approached me for a rebrand and a new website. After an initial audit of their current brand and website, we identified that they only sell books for children 14 and under.
Several rounds of research and market analysis presented an opportunity to fill a gap in the market for a children’s-focused online book retailer. This insight led us to start from scratch.
We embarked on a rigorous naming process, presenting over 50 names and 10 accompanying visual identities. Ultimately, we settled on "Talltales," a simple yet fun homophone that cleverly plays on the words "tail" and "tale." This idea paved the way for a visual identity that playfully misleads the eye and encourages imagination.
The visual style is bold, flat, and playful, featuring a series of characters each with their own "tall tales" to tell. We only see their tails, leaving the rest to the imagination, akin to how readers bring stories to life in their minds.
The color palette is bright and fun, inspired by characters we all know and love, designed to captivate and engage young readers. The typography has a nostalgic yet modern feel, ensuring readability while maintaining a playful tone that also appeals to parents.
The inception and branding exercise of Book4Us led us to a whole new brand... Talltales, which not only filled a market gap but also created a dynamic and engaging platform for children’s literature. The playful name, coupled with a vibrant visual identity and imaginative illustration style, positions Talltales as a unique and appealing place for parent toto discover and explore litterature for their little readers.
The owner of Book4us and the Early Starts nursery chain approached me for a rebrand and a new website. After an initial audit of their current brand and website, we identified that they only sell books for children 14 and under.
Several rounds of research and market analysis presented an opportunity to fill a gap in the market for a children’s-focused online book retailer. This insight led us to start from scratch.
We embarked on a rigorous naming process, presenting over 50 names and 10 accompanying visual identities. Ultimately, we settled on "Talltales," a simple yet fun homophone that cleverly plays on the words "tail" and "tale." This idea paved the way for a visual identity that playfully misleads the eye and encourages imagination.
The visual style is bold, flat, and playful, featuring a series of characters each with their own "tall tales" to tell. We only see their tails, leaving the rest to the imagination, akin to how readers bring stories to life in their minds.
The color palette is bright and fun, inspired by characters we all know and love, designed to captivate and engage young readers. The typography has a nostalgic yet modern feel, ensuring readability while maintaining a playful tone that also appeals to parents.
The inception and branding exercise of Book4Us led us to a whole new brand... Talltales, which not only filled a market gap but also created a dynamic and engaging platform for children’s literature. The playful name, coupled with a vibrant visual identity and imaginative illustration style, positions Talltales as a unique and appealing place for parent toto discover and explore litterature for their little readers.
