Branding
Visual Identity
Website
Social Media
As Preston’s most successful cultural venue, The Continental is more than just a pub—it’s a hub for arts, music, food, and community. With a diverse audience and an ever-changing lineup of events, they needed a brand that captured their eclectic spirit while feeling rooted in their rich cultural heritage.
What
At a time when the UK was stepping away from Europe, we leaned into its true continental spirit—drawing inspiration from the golden era of European travel to create a brand that blends modern vacation vibes with a dose of nostalgia.
A bold, custom wordmark acts as the venue’s marquee, standing proudly at the heart of the identity. Six distinctive headline fonts give The Continental the flexibility to speak to different audiences while maintaining a strong, unified feel. A lively, saturated color palette brings vibrancy, while a travel-inspired stamp system adds a playful, unexpected edge across touchpoints. Informal, paper-based menus use mixed typography and bold hues to create impact, making every interaction feel dynamic and full of character.
With The Continental, every visit is an escape—where great food, culture, and conversation come together in a setting that feels both familiar and excitingly new.