The Continental

Strategy + Brand + Print + Digital

Nick Elsby (Animation)

Whisk Yourself Away 

Working closely with the team behind Preston’s most successful cultural venue, we were asked to create a brand that reflected the vibrant and eclectic nature of the audience and events.

In the midst of the Uk’s European exit we pitched a return to the true meaning of continental. Taking inspiration from the golden years of European travel we developed a brand that has modern vacation vibes with a bucket load of nostalgia.

A bold custom word mark became the marquee of the brand, follow by a combination of six headline fonts that enable the brand speak clearly to different audiences. Combined with lively, bold colours and a “travel inspired” stamp system that adds a quirky edge on unexpected touchpoints. The menu system is informal and paper-based with lively, saturated colors and mixed typography to add character and high impact.