Naming
Brand Strategy
Visual Identity
Presentations
Social Media
Website
Previously known as Data Performance Consultants, DPC had built credibility in the smart cities space—but their name didn’t reflect their deeper mission. Through strategic workshops and positioning work, we uncovered a purpose rooted in social good: using data to improve lives. The acronym had brand equity, so we kept it—reframing DPC as Data People Connected.
What
This theme of connection and overlap became the core design device. Inspired by spider diagrams and Venn intersections, the brand mark forms a modular D and P that expand and overlap, creating a seven-point zone where insight, media, or colour lives. That “in-between space” is where the most interesting things happen—and it’s where DPC do their best work.
Typography subtly supports the concept. A detailed, data-driven sans reflects precision; a high-contrast serif brings humanity and nuance; a grounded slab serif anchors the whole system. The colour system borrows from coding environments—deep inky blacks and soft paper whites—blending digital depth with tactile warmth.
The outcome is a bold, modular brand system spanning website, print, and digital tools—ready to support DPC’s mission at scale. It’s a brand built not just to inform, but to inspire action—and ultimately, to use data as a force for social good.
A brand that makes sense of complexity—sitting confidently at the edge where code meets culture.