Naming
Postioning
Strategy (Pen and Think)
Brand
Website (Nick Elsby)
Stoic Homes isn’t just another housebuilder. They’re here to rethink new-build housing entirely—creating affordable, sustainable, Passivhaus-certified homes that challenge the industry status quo. Instead of soulless, cookie-cutter developments, they focus on real people, real needs, and a future where homes are built to last. Every design decision considers embodied carbon, energy efficiency, and the long-term wellbeing of those who live there. Founded by best friends Nathan and Charles, Stoic is built on a deep commitment to doing things differently—following the facts, stripping back to the essentials, and putting people and the planet before profit.
What
We worked with Stoic to craft a brand that embodies their philosophy of resilience, reduction, and purpose-driven design. Their identity strips away the unnecessary, just like their homes—distilled into a refined ‘S’ that represents the meeting of plot and house. The wider visual language follows suit—minimal, structured, and pragmatic, with a muted, earthy palette and typography that’s confident yet understated. To bring this to life online, we designed a website that’s as clear and functional as the homes themselves—built to inform, engage, and evolve alongside Stoic’s long-term mission. No fluff, no wasted energy—just a brand and platform as strong and considered as the homes they build.