Naming
Brand Postioning
Brand Strategy
Visual Identity
Website
Social Media
Wayfinding
Mayfair Business Centres approached us with a vision—to reposition their brand in a saturated market and stand out as more than just another serviced office provider. Their offering is simple but powerful: spaces of all shapes and sizes, ready to be made your own. They provide the infrastructure, the amenities, and the flexibility; their customers bring the personality.
What
The brand identity is built around creating space—both physically and visually. We developed a design system that leaves room to be filled, reflecting the adaptability of the workspaces themselves. A dynamic approach allows each centre to have its own distinct voice, appealing to different styles of businesses rather than blending into a corporate grey mass.
The result? A bold, minimal identity that feels open-ended and inviting, giving businesses the freedom to shape their environment. Goodbye personality vacuums… Hello W_RKSPACE.